Chandra Asri positioned its customer as priority stakeholders who strongly influence business continuity. Understanding the importance, the Company implements a proactive service as a assurance effort of service satisfaction. Proactive service activities conducted by the Company is as follows:
In order to facilitate the comprehension and application of the products, Chandra Asri facilitates its customers with technical services. This service includes assisting customers to find solution in case of technical problems and improving the quality of finished products. In addition, Chandra Asri also provides assistance and cooperation to develop product for customer applications.
Product socialization is a form of educational service provided by Chandra Asri periodically. Product socialization is done through in-house training, technical service of new grade products, technical education, and compliance of products that produced on a regular basis.
To keep up the good relationship with customers, Chandra Asri annually conduct customer events i.e. Annual Customer Gathering, and Customer Appreciation Trip.
Chandra Asri annually carries out survey of customer satisfaction as a responsibility in ensuring the quality of Chandra Asri products.
To maintain its position in the market and to create added value to its products and services, thus, winning more ground in the market, the Company always maintain one of its strategies, namely product development. This is vital to keep with the market development and to respond to the customers’ needs.
In order to improve product quality and service value, the Company implements principles of Kaizen, a Japanese philosophy that focuses on the development and continuous improvement. Through Kaizen Day program, the Company made a competition that spurs innovation and increase operational excellence.
Implementation of the Company’s product leadership is oriented to sustainable development, production costs optimization, and product certification.