Kampanye Indonesia Asri dalam meningkatkan kesadaran masyarakat mengenai pentingnya pengelolaan sampah dari sumbernya sebagai langkah awal menciptakan lingkungan yang lebih bersih dan sehat.

Melalui pendekatan yang interaktif dan dekat dengan masyarakat, para volunteer tidak hanya melakukan aksi bersih-bersih di area publik, tetapi juga mengedukasi pengunjung mengenai jenis-jenis sampah dan cara memilahnya dengan benar. Kolaborasi bersama BEM UNTIRTA menunjukkan peran penting generasi muda dalam mendorong perubahan perilaku dan membangun budaya peduli lingkungan di tengah masyarakat. Melalui Aksi Asri Operasi Semut, Kampanye Indonesia Asri berharap semakin banyak masyarakat Kota Serang yang menjadikan pemilahan sampah sebagai kebiasaan sehari-hari, sehingga dapat mendukung terciptanya lingkungan yang lebih bersih, nyaman, dan berkelanjutan bagi generasi mendatang.

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PT Chandra Asri Pacific Tbk (Chandra Asri Group), through the Indonesia Asri Campaign, collaborated with the Student Executive Board of Sultan Ageng Tirtayasa University (BEM UNTIRTA) to hold Aksi Asri Operasi Semut Vol. 12 during Car Free Day (CFD) at Serang City Square. Amid the lively weekend atmosphere, 30 volunteers comprising university students and community members engaged directly with visitors, promoting environmental awareness through waste collection activities and waste sorting education. The initiative forms part of the Indonesia Asri Campaign’s ongoing efforts to encourage responsible waste management practices and inspire communities to adopt more sustainable lifestyles.

Through an interactive and community-centered approach, volunteers not only cleaned public spaces but also educated residents on different waste categories and proper waste segregation methods. The collaboration highlights the important role of young people in driving behavioral change and fostering greater environmental awareness within society. Through Aksi Asri Operasi Semut, the Indonesia Asri Campaign aims to encourage more

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