23-01-2025
PT Chandra Asri Pacific Tbk (Chandra Asri Group) continues to strengthen its commitment to sustainability through the Indonesia Asri campaign, which has involved more than 2,200 volunteers in the Warga Asri community. In its one-year journey, the program introduced the #AksiAsri365 challenge, a 365-day initiative that encourages sustainable lifestyles through daily actions, such as the implementation of Healthy Lifestyle, Circular Economy, and Carbon Footprint reduction. The program has engaged 610 active participants from various backgrounds and ages, showing great enthusiasm for positive change.
Inspired by the success of #AksiAsri365, Chandra Asri Group has launched a new initiative, through Indonesia Asri, titled #SiPalingSustainable to expand sustainability impact in 2025. The program aims to encourage Asri Citizens to become more active agents of change by utilizing digital platforms such as websites and social media to share environmental information and actions. Participants can take part in eco-challenges through the indonesiaasri.com microsite or social media account @indonesia.asri, and earn points as a token of appreciation for their participation in the program.
Through the #SiPalingSustainable program, Chandra Asri hopes to continue to inspire more people to contribute to creating a more beautiful Indonesia by developing sustainable habits.