Indonesia Asri Introduces Jejak Asri as a Collaborative Platform for Young People to Inspire Environmental Action

Indonesia Asri Campaign, an environmental education initiative by the Chandra Asri Group, officially launched Jejak Asri, a platform designed to share inspiration and take concrete action for the environment. After successfully engaging more than 3,300 participants through various educational programs, Jejak Asri is being introduced as an inclusive third space for young people to express their ideas and build connections outside of formal settings.

Jejak Asri is built using an offline-to-online (O2O) approach that integrates community activations in the field with a digital participation space through the microsite indonesiaasri.com. Through this ecosystem, people can document every inspiring experience in various creative formats to encourage broader sustainable behavior change.

Chrysanthi Tarigan, Head of Corporate Communications for Chandra Asri Group, explained that this platform aims to empower people to take action through simple stories that can become a collective movement. In line with this, environmental activist Astri Puji Lestari emphasized the importance of this collaborative space in connecting various practical examples relevant to the community.

Through the Jejak Asri platform, Chandra Asri Group hopes to continue inspiring more people to contribute to real action in realizing environmental sustainability.