Indonesia Asri Hosts Circle of Beauty 4.0, Promotes Mindful Beauty Lifestyle

Indonesia Asri, a campaign by Chandra Asri Group, returned with Circle of Beauty 4.0, carrying the theme “Mindful Beauty, Mindful Earth.” The event encouraged the Warga Asri community to be more mindful of the environmental impact of beauty routines, especially by managing used packaging responsibly. It also featured a collaboration with Earth Love Life, a body care brand from ParagonCorp known for its Halal Green Beauty concept and mood-boosting products developed based on neuroscience.

Circle of Beauty 4.0 included an interactive yoga session to promote self-awareness aligning personal wellness with sustainability. More than just a learning experience, the program served as a platform for collaboration between communities and brands to support conscious, responsible beauty habits.