Chandra Asri Celebrates Four Wins at Indonesia PR Program of the Year 2023

Proactively campaigning sustainability and amplifying the #IndonesiaAsri message, Chandra Asri secured four communication awards at the Indonesia PR Program of the Year 2023 event. Chandra Asri's communication programs honored during this event include #AKSIASRI Operasi Semut, which received a Very Good rating in the Creative Corporate Reputation category; The Plastic Waste Savings (Nabung Sampah Plastik) Campaign, recognized with a Very Good rating in the Internal PR category and included in the Top 3 Best Outtakes in the Internal PR category; as well as Ride Carbon Free Chandra Asri, which earned a Good rating in the ESG Campaign category. Indonesia PR Program of the Year 2023 is an annual recognition event for communication programs and practitioners, organized by MIX MarComm Magazine from SWA Media Group. This year, the judging of the Indonesia PR Program of the Year 2023 involved quantitatively measuring the Outtakes parameters to generate a performance rating for the assessed programs. This quantitative measurement, achieved through data analysis in cyberspace, aligns with Barcelona Principle 3.0, an initiative introduced by the International Association for the Measurement and Evaluation of Communication (AMEC).