Chandra Asri Wins PERHUMAS PR Excellence Awards 2024

Chandra Asri Group won the PERHUMAS PR Excellence Awards 2024 (PREA) with the title of 1st place in the Corporate PR Program Environmental, Social, and Governance (ESG) & Diversity, Equity, and Inclusion (DEI) category for the Indonesia Asri sustainability campaign. The award was given by the Indonesian Public Relations Association (PERHUMAS) at a summit event that took place in Nusa Dua, Bali, as part of the World Public Relations Forum (WPRF) 2024 series of activities. 

The Indonesia Asri campaign emphasizes collaboration and education to raise public awareness on the importance of sustainability, with more than 11,000 members of the Warga Asri community supporting various environmental initiatives. Through this campaign, Chandra Asri Group encourages the community to actively participate in environmental management, including through the Operasi Semut program which focuses on plastic waste sorting and management education. In addition, the campaign is supported by a digital platform in the form of the Indonesiaasri.com microsite to facilitate access to information.

This award is a motivation for Chandra Asri Group to continue strengthening its commitment to corporate social responsibility, in the hope of passing on a beautiful environment to future generations.