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Chandra Asri Listed in Top 100 Most Valuable Brands of Majalah Investor Indonesia

28-09-2022

Chandra Asri Listed in Top 100 Most Valuable Brands of Majalah Investor Indonesia

Chandra Asri was listed in the Top 100 Most Valuable Brands and won the Gold category in The Tenth Brand Finance Indonesia - Top Most Valuable Brands 2022. The award ceremony held by Investor Magazine was conducted online on Wednesday, October 28, 2022, and was attended by Sandiaga S. Uno, Minister of Tourism and Creative Economy of the Republic of Indonesia. The 10th Brand Finance Indonesia - Top 100 Most Valuable Brands is an award ceremony for the most valuable brands in Indonesia. In addition to measuring the overall brand value, Brand Finance also determines the brand's relative strength through a balanced scorecard that evaluates marketing investment, stakeholder equity, and business performance. In this event, Chandra Asri achieved brand performance with a Brand Value of USD 150 million and a Brand Rating of AA+.

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