Chandra Asri Group Launches Circle of Beauty 3.0 for Sustainability Education

PT Chandra Asri Pacific Tbk (Chandra Asri Group) once again launched the Circle of Beauty 3.0 program as part of the Indonesia Asri campaign, with the theme “Self-Care Starts with Waste Care.” The program aims to raise awareness of the younger generation towards the importance of waste management of self-care products. In collaboration with Rumah Atsiri, the program provides education on beauty product packaging recycling while integrating sustainability principles into daily practices.

The Circle of Beauty 3.0 program provides a space for participants to learn to sort waste while exploring beauty skills. This collaboration emphasizes Chandra Asri Group and Rumah Atsiri's commitment to creating a cleaner and more sustainable environment. Rumah Atsiri, through its Kosara (Koperasi Sampah Rumah Atsiri) initiative, also manages its production waste sustainably, providing benefits to the surrounding community, while supporting sustainability principles aligned with the SDGs.

This step reflects the mission of both parties to leave a legacy of a more beautiful environment for future generations, while making a real contribution to the Sustainable Development Goals (SDGs).