TRACE34: Chandra Asri Group Celebrates 34 Years Through Environmental Action

Ahead of its 34th anniversary on September 16, PT Chandra Asri Pacific Tbk (Chandra Asri Group) held TRACE34, a plogging activity that brought together media partners and employees from the company’s hobby communities in Cisadon, Sentul, Bogor. Reflecting the company’s 34th anniversary, participants took on a 3.4-kilometer route while collecting and sorting inorganic waste along the way. The activity carried the anniversary theme, “Growing Together, Moving Forward Stronger,” into an experience that combined exercise, togetherness, and environmental action.

As part of the anniversary celebrations, TRACE34 offered a simple way to reflect on Chandra Asri Group’s 34-year journey through a shared experience. Cisadon was selected as the location to encourage participants and visitors to take part in keeping the area clean, particularly as the destination continues to attract people for outdoor recreation and sports. The involvement of media partners and employee communities also reflected the spirit of growing together, highlighting the importance of collaboration and meaningful relationships throughout the company’s journey.

Through TRACE34, Chandra Asri Group highlighted how everyday activities can become opportunities to contribute to the environment. Plogging combines physical activity with a simple environmental action, such as picking up and sorting waste found along the route. More broadly, the initiative reflects the company’s ongoing commitment to growing together with its stakeholders while creating positive contributions that can be experienced and shared.